The people’s award for undermining taxpayer-funded health promotion messages goes to…

(drum roll)

The people’s award for undermining taxpayer-funded health promotion messages goes to…

Mars Wrigley Confectionary, makes of Maltesers, a confectionary multinational who have just launched this Maltesers-inspired chocolate bar into Australia.

 

You’ll want to sit down for this, it urges in billboard advertising.

Clearly something momentous.  A new chocolate bar.  With Maltesers.  Call a press conference or something.

Sharing the billboard with and cleverly undermining a taxpayer-funded marketing campaign from the Australian Sports Commission which encourages Australian children to “find your 30” minutes of physical activity each day.

You can read more about their campaign here.

I wondered if they were taking the mickey.  Let’s move it Aus – find your 30!

Err…no.  Sit down, be a couch potato and snack on a British import that is 53% sugar and 30% fat.

According to the Australian Bureau of Statistics, 25% of Australian children are either overweight or obese.