The ACT attracted media attention this week for becoming the first Australian jurisdiction to regulate ride-sharing services like Uber. But the ACT’s also been active in an area that’s close to the heart of many public health advocates: regulation of junk food and alcohol advertising. Promotions for these products will be banned on ACTION buses, along with ads for gambling, fossil fuels, and weapons, under a strict new government policy.
While derided by critics as another example of the “Nanny State” in action, the move represents a win when it comes to protecting children from junk food promotion. In discussing the ban, the ACT Minister for Territory and Municipal Services acknowledged that “[i]t’s quite clear that junk food advertising is targeted at children, in many many places it’s quite pervasive and… buses are just another example of that… we need to make sure that kids are getting a healthier message given the level of childhood obesity we see in our community.”
There’s little appetite for stronger restrictions on junk food ads at the federal level, despite the National Preventative Health Taskforce recommending legal measures to reduce children’s exposure to junk food ads back in 2008. This was followed by several attempts by The Greens party to introduce legislative amendments that would restrict junk food promotions on television. As with tobacco control, maybe legislative restrictions on junk food marketing to children need to start at the local level and work their way up.
The ACT’s policy also reflects growing government interest in “walking the talk” when it comes to obesity prevention, including by restricting the sale and promotion of unhealthy foods and beverages within government institutions. For example, New York City has developed a nutrition policy for all foods purchased, served, or contracted for by City agencies. Across the ditch, the New Zealand Ministry of Health has told all District Health Boards to stop selling soft drink in hospitals. Bans on junk food advertising in government-owned institutions, and on government-owned transport services, could form part of a package of measures that ensure that government agencies take a consistent stance on the importance of good nutrition and preventing weight gain. As noted by the ACT Minister for Territory and Municpal Services, if governments are seeking to promote healthier food to children, “leaving junk food advertising off the buses helps contribute to that overall objective of delivering a healthier message to our kids.”