The people’s award for undermining taxpayer-funded health promotion messages goes to…
Mars Wrigley Confectionary, makes of Maltesers, a confectionary multinational who have just launched this Maltesers-inspired chocolate bar into Australia.
You’ll want to sit down for this, it urges in billboard advertising.
Clearly something momentous. A new chocolate bar. With Maltesers. Call a press conference or something.
Sharing the billboard with and cleverly undermining a taxpayer-funded marketing campaign from the Australian Sports Commission which encourages Australian children to “find your 30” minutes of physical activity each day.
You can read more about their campaign here.
I wondered if they were taking the mickey. Let’s move it Aus – find your 30!
Err…no. Sit down, be a couch potato and snack on a British import that is 53% sugar and 30% fat.
According to the Australian Bureau of Statistics, 25% of Australian children are either overweight or obese.